NSA intercepted, Apple, Google, Microsoft alliance

Jakarta – A giant technology company formed an alliance to demand transparency from the U.S. government related information monitoring program of the National Security Agency (NSA) called PRISM.
The alliance involves companies such as Apple, Google, Facebook, and Microsoft. In alliance was also a number of civic groups. In a letter that will be announced in a few hours, the alliance which amounts to 63 companies, investors, and non-profit organizations is asking for clearer rules about such things.
“Basic information about the way the government enforce laws related activities have been published during this investigation does not interfere with the investigation,” read one of the points in the letter obtained by AllThingsD on Wednesday, July 17, 2013.
The Alliance requested that they be allowed the right to announce the number of government requests for data on the users of their services. They also requested that the number of users, accounts, and information held gadget that can be announced.
Alliance also assess the amount of requests basic information about the content and the user, could be made public as part of their transparency.
At the same time, the alliance will also ask the government to announce a number of requests and the number of individuals whose data is requested from the technology companies.
This letter will be addressed to President Barack Obama and congressional leaders. Here are some names of firms and associations involved in this alliance:
Yahoo, AOL, Apple, Digg, Dropbox, Evoca, Facebook, Google, HeyZap, LinkedIn, Meetup, Microsoft, Mozilla, Reddit, salesforce.com, Tumblr, and Twitter.
Also there younow, Union Square Ventures, Y Combinator, New Atlantic Ventures, The Electronic Frontier Foundation, Human Rights Watch, the American Civil Liberties Union, the Center for Democracy & Technology.
In addition, there are elements of the press and advocacy organizations such as Reporters Committee for Freedom of the Press, Public Knowledge, the Computer & Communications Industry Association, Reporters Without Borders, and the Wikimedia Foundation.

Yahoo! to Live Stream Video of Second Quarter 2013 Earnings on Yahoo! Finance

Yahoo! Inc. (YHOO) will live stream a video broadcast of the company’s second quarter financial results on Tuesday, July 16, 2013, at 2 p.m. Pacific/5 p.m. Eastern. The live stream will be broadcast from Yahoo!’s Sunnyvale studio and will be available exclusively on Yahoo! Finance at finance.yahoo.com.

The video will be archived after the event athttp://investor.yahoo.net and will be available for 90 days following the broadcast.

About Yahoo!

Yahoo! is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yahoo.tumblr.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

7 Months, Google Clear 100 Million Pirated Content

CALIFORNIA – July is almost over and Google has removed more than 100 million web pages containing links content copyright infringement. The removal of the copyright holder hope these links can keep consumers from pirated content sites.

Reported by Softpedia, Friday (27/07/2013), according to TorrentFreak reports, the number of links that have been removed by Google starting this year more than in 2012. Meanwhile, Google decided to be transparent about all removal requests pirated content in search results.

Since January this year, Google has been asked to remove more than 105.3 million web pages that allegedly contain pirated content. A number of sites that claimed to contain pirated contents has also been reported.

Search engine files, FilesTube, is the most hunted with more than 5.8 million links, and Rapidgator.net Torrentz.eu followed, with each more than 2 million links.

Meanwhile, The Pirate Bay, which had become the hunted, now is not in the list of top 20. This is because the torrent sites are changing domains and only has two million links.

Mozilla Releases Firefox 22 with Support 3D Game, Video Call, and File Sharing

Mozilla has just released Firefox 22 browser with integrated support for 3D gaming, video calls, and file sharing. Thus, application developers can create applications that can run in the browser without the need to use third party plugins.
Firefox has aged 15 years, and according to vice president of Firefox Engineering, Johnathan Nightingale, the browser has changed in terms of how people use it. Browser applications have been the key to connect to the internet and used to locate information and software, and therefore the present browser must be built for the needs of people and how they use them more quickly.
Firefox 22 to wear a subset of JavaScript called asm.js through OdinMonkey to run 3D applications and processors directly from web.Untuk chat foro, Firefox 22 is added Web Real-Time Communications (WebRTC), which can be used both video calling application developers from PC or mobile browser. Mozilla has been expressed at the MWC in 2013 and this technology can be integrated seamlessly with mobile phones so that users can make voice calls and file sharing file. In addition to Firefox, Google also integrate it in the Chrome browser since October 2012 last year. One service that supports WebRTC is Tokbox.
To highlight the potential of this feature, Mozilla has made ​​a 3D game called BananaBread. This game utilizing WebRTC, asm.js, WebGL, and Emscripten.
via The Next Web

Yahoo Acquires AdMovate To Increase Mobile Advertising

News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.

The largest internet game

War on the Internet that lasted about five hours on Sunday, July 28 between the two groups of players.
Both groups of players compete for resources in a solar system that is in the computer game.
Slowed the movement of time in the virtual world to allow internet service providers to handle the relationship the large number of players and the spacecraft involved.
The fight took place in cyberspace between spacecraft owned CFC Test Alliances with groups that are in the region of space called 6VDT and the war was won by the CFC.
Eve Online is a space simulation game that allows players to detailed spacecraft flew through thousands of virtual star system to find resources that can make them prosperous.
Resources can be found on planets and asteroids in the field or obtained by plowing or by other fraudulent means.
Real losses
The aircraft used in the war vary in size, ranging from small plane up to a giant space ship.
Erlendur Thorsteinsson-one of the developers of Eve Online-confirmed via Twitter that the message is the biggest fight in the game in the simulation.
At its peak, as many as 4,070 pilots and aircraft involved in the war in the internet world.
The most important moment in the battle lasted for two hours, when CFC sends a large fleet of space ships, the most powerful in games or.
The arrival of the fleet is making a lot of Test Alliance members to flee.
When the war ended, thousands of spacecraft have been destroyed and damage to real losses because in the game virtual currency purchased with real money.
There is no calculation of the value of the damaged aircraft in the war but the smaller space at the beginning of 2013, the value of the damage caused by aircraft-which smaller numbers-estimated at U.S. $ 15,000.

Four Techniques Local Businesses Should Use for Search Engine Optimization with WordPress

Hands down, a WordPress website is one of the best investments that can be made in a local company’s online lead generation efforts. Admittedly, it can also be one of the biggest investments. My Local Leads, a Maine based marketing firm, works on design and development as well as continued maintenance of affordable WordPress websites for local businesses across the US. There are undoubtedly some decisions that go into the initial planning and development stages that can greatly impact marketing effectiveness of the site. Then, there are things that require continued and near constant observation and work. These few techniques are important to helping make a WordPress website part of a successful local search marketing campaign.

Choosing the right domain name can be pivotal in helping increase a websites reach, especially in the early stages. It was popular to stuff a domain with keywords, but recent search engine algorithm updates have lessened the value of such a practice. Branding is important for the domain name. It needs to be simple enough for people to remember. If a keyword fits naturally, sure it can and should be added. If it ends up making it too weird, too long, or too hard to remember, it is most likely not worth it.

It is also important to remember to turn on WordPress’s built in SEO tools when putting up a site for a local business. There is a setting under privacy of a WordPress site that will automatically hide the site from search engines, and this certainly is not what anyone attempting to build a site for search engine optimization wants to have set. At the same time, the WordPress website should have the permalinks set to be friendly URLs, which will help with the site ranking.

There are important add-ons that any WordPress website should have including sitemap and SEO tools. The meta titles and descriptions can be easily added with warnings and suggestions through using a tool like Yoast. The sitemap is a factor in overall page ranking and can be done automatically through a plugin whenever new pages or posts are added.

Another factor that business owners will want to keep an eye on with their WordPress site is the actual functionality. The site should load quickly, have no dead links, and have clean code. Ugly and broken code can harm the rankings as well as user experience. Slow sites or sites that go down frequently can also be detrimental to both customer experience and search engine rankings.

Microsoft readies IE 11 for Windows 7, too

Browser aficionados and haters alike will be overjoyed that Microsoft is keeping its promise to keep the new Internet Explorer up-to-date on Windows 7 as well as Windows 8.

The Internet Explorer 11 Developer’s Preview for Windows 7, which debuted on Thursday, introduces the most of the new features and functionality of the Windows 8.1 default browser.

Roger Capriotti, Microsoft’s marketing director for Internet Explorer, said that, like IE 10 forWindows 7, IE 11 won’t have the modern interface, but it will have performance benefits.

“We’re faster than the folks at Chrome or the folks at Firefox,” he said. “We’ve got better CPU [processing times], better usage, and better load time overall.”

In addition to usual pitch of improved overall performance, the specifics of the Windows 7 IE 11 Developer’s Preview include updated standards support and overhauled developer tools.

Repeating a talking point that’s been at the forefront of Microsoft’s campaign to revitalize its previously-moribund browser, Capriotti said that the team building IE wants developers “to spend more time developing and less time on standards.”

Most of the backend changes to IE 11 for Windows 7 are in the Windows 8.1 version. These include several firsts that result in faster site loading, according to Microsoft.

The browser is the first to implement the W3C Resource Priorities standard, so that developers can tell the browser which parts of a page to load first; it’s the first to render text on the graphics processing unit (GPU), to more directly accelerate page loading; and it’s the first to natively decodes JPG images in real-time on the GPU; which reduces overall battery drain as well as speeds up site loading.

IE 11 also includes support for WebGL, and it supports the security- and speed-focused SPDY protocol, which originated at Google. These are notable because both previously had been sniffed at by Microsoft. The ECMAScript 6 standard scripting language is supported, too, as is more “just-in-time” compiler in the browser’s JavaScript engine, Chakra.

And to get developers to stand up and take notice, the Microsoft team has overhauled its “F12” developer tools. There’s a new memory management tool that shows in cleanly-designed, real-time charts memory spikes and other problems.

This interface responsiveness report is good news for developers using IE11, but most people will notice changes under the hood: WebGL and SPDY support, for better graphics and faster page-loading, respectively.

(Credit: Microsoft-News.com)

A new emulation tool allows the developer to mimic how their site will look on screen sizes for different devices. It also has a geolocation tool for region-specific debugging.

The new User Interface Responsiveness tool isn’t not working in the current developer’s preview, but Capriotti says it will ship in the final version. It uses more graphics than before to show developers how a site is behaving, with color-coded problems areas and detailed, real-time charts.

To sweeten the deal, the company has revamped its debugging modern.IE Web site, offered a 25 percent discount on Parallels Desktop 8 for Mac, and made virtual machines available for Internet Explorer 11.

Basically, Internet Explorer 11 is a highly competitive browser. Or at least, that’s Microsoft’s plan. But the competition updates on a six-week release cycle, and Capriotti wouldn’t say when IE 11 would be ready for the public. If it follows the release pattern of IE 10 for Windows 7, it will be around four months after IE 11 arrives with Windows 8.1.

Besides swimming upstream against years of negative marks for IE, Microsoft struggles with rapid standards implementation. Part of that is market dynamics. According to NetApplications’ market share statistics, IE still has more people using it than Chrome and Firefox combined, and making changes on a six-week release cycle as Google and Mozilla do would likely anger customers.

However, that means that those browsers, which are developed in a far more open manner than IE, are able to implement new technologies and standards much more rapidly than IE. Capriotti wouldn’t confirm any IE development on the latest in browser tech such as ASM.js, which Firefox has and Chrome is looking at adopting; or WebRTC, an HTML5-based real-time communications protocol that eliminates the need for plug-ins like Skype.

“There’s this tension of what rapid release should be,” he said. “Is it 6 weeks? Six months? We don’t think it should be six years,” he joked.

The truth is that all of Microsoft’s Windows divisions are moving towards updating more rapidly than in the past, as Steve Ballmer said at the recent Build conference, and that includes Internet Explorer.

But while Microsoft is concerned with keeping Internet Explorer up with the Joneses, the Joneses — mostly Chrome and even Firefox a bit as it moves into the mobile OS world — are looking beyond the traditional markets.

Twitter Will Evolve Like the TV?

CALIFORNIA – A recent study reveals social networking site Twitter will turn into a place where people sell products and fame. Two researchers from Columbia Business School and the University of Pittsburgh said, later Twitter is like a TV ad featuring the artists and activities.

Olivier Toubia, professor from Columbia Business School, and Andrew T. Stephen, an assistant professor at the University of Pittsburgh, who conducted the study believe Twitter users who only use it for personal purposes will decrease.

Instead, Twitter activity are used for product promotion or promotion of a company of a celebrity will continue. “So be prepared to welcome Twitter with content such as TV,” said professor Toubia.

The study was conducted by examining at least 2500 non-commercial Twitter account. The study was conducted by randomly selecting accounts to identify the use of Twitter and find out about the follower.

The study found that the results in some groups follower accounts increased meaning of each rating also increased his tweet. In other words, a tweet from a follower who increased his can be used for promotion.

Toubia and Stephen predicts post Twitter for regular users will decrease, while the activity of the celebrities and commercial products will continue to increase.

“Communication between one’s personal will be reduced on Twitter. Twitter and activity will be mainly dominated by commercial content, “says Toubia.

Yet he denies Twitter will lose his fame in the future. “With 500 million Twitter users around the world will not be destroyed, but rather to be a tool for the promotion activities of celebrities, companies or anything like that,” he concluded.